Make your cleaning effort visible.

Once you have your plans in place in terms of safety and sanitation (see aspects to consider here), we recommend you publish this on every channel you can. As we mentioned before, this will be the most important information your clients will be looking for.

Announce your measures on your home page where it is very visible. If you have a Springnest website, you can also add these as a pop-up option.

Example: Baruch Guesthouse registered as an essential service provider, and listed the procedures they follow on their site:

It is a good time to stay in contact with your previous guests. We discussed how to use email to do this in a mailer we sent out earlier in lockdown.

Send out an email to your database to tell them about the measures you’ll take to make it safe for them to visit you again. And add in a special offer or additional perk if they book ahead of time. Read our suggestions on promotions and specials here.

Put something together to WhatsApp or email to your guests when they arrive or to add to their welcome packs in their rooms. Communicate your plan of action to them, and ask them to help you keep them safe.

Example: The More Family Collection produced a brilliant PDF to explain the steps they are taking to protect their guests and team:

Normally your cleaning and hygiene plans exist behind the scenes. You would try to schedule disinfecting around times where your guests are not in the common areas of your property.

Now it is time to change this around and show your customers the effort you’re putting in. Refill the sanitiser stations or disinfect door handles and frequently used surfaces throughout the day to reassure your guests of your commitment.