Google Travel Stages 2 : Booking, Experiencing & Sharing
In our previous blog, we discussed how to capture the attention of potential guests dreaming about, and planning their perfect holiday.
Now they’re ready to book. How can you entice them to click the booking button on your own website?
Ensure rate parity.
Make sure the rates on your site are not higher than rates displayed on the channels and online travel agents you are linked to. (Remember that you will still save on commission if guests book directly from here!)
Highlight special offers.
Add a button or sidebar on your website with details of special offers. Offer a discount for local residents, a dinner on the house for longer stays, or reduced rates for Easter holidays if booked further in advance.
Our website partner, Springnest, makes it very easy to create and update special offers on your site as you can manage this yourself. And it costs less than paying a web developer for one hour of his/her time.
They also wrote about 5 types of special offers that will boost bookings.
Got the booking? Great! Now show off your great service.
Send a personalised email to confirm.
NightsBridge will send an automated confirmation, but guests love a personal note from the owner. You can set up a template and send that with one click. In the mail, offer tools and tips for their travel and arrival and ideas for things they can do or experience in your area.
Offer next-level customer service.
Once your guests arrive, make sure their customer experience is second to none. A memorable stay is more likely to be shared, which will influence others to start dreaming of a trip as well (with your property in mind).
Keep track of what your guests say about you in social media or on review sites. Always respond and improve service levels if needed.
Book experiences for your guests.
NightsBridge’s Concierge feature lets you book activities or onward accommodation, and earns you commission on both. You’ll find the Concierge tab in the top blue menu bar in your Owner’s Login.
Set up Instagram-friendly spots around your property. Guests will be on the lookout for a spot to take a selfie. And ask them to tag your account when they share — once again indirectly marketing your property.