Advice from industry leaders

Focus on local tourism

Sisa Ntshona (CEO of SA Tourism) recommends a focus shift to the domestic tourism market.

Defer instead of cancelling

ASATA (Association of South African Travel Agents) is reporting a bigger impact on corporate travel, than on leisure. They will soon release the results of a survey on the impact of the epidemic.

They are advising customers to defer instead of cancelling their travel, unless there is a travel cancellation waiver or travel ban in place.

Go digital

Dr Lize Barclay, senior lecturer at the University of Stellenbosch Business School (USB) says many companies and education facilities are moving their administration onto technology platforms. Quite a few conferences are also going the digital route.

She sees potential for the SA tourism sector to look into opportunities to market themselves in the virtual reality space.

“The tourism industry would have to look at alternatives. Things like floods, droughts and pandemics happen. Always have an alternative source of income or alternative use for your facility.”


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