Why your accommodation business needs rich content

“Content is not just king, it is the emperor of all things electronic”
~ Rupert Murdoch, 2010

It is becoming more and more important to have rich content (photographs, videos and text) available to a potential guest surfing the net. The online world is changing so fast that one of these days a guest will choose between you and your competitor only based on what you have uploaded to the Web. You only have a few seconds to capture attention, so make sure your content would capture yours if you were simply browsing.

Remember – travellers who are looking for accommodation online only have your photographs/video and text to use to make a decision. They want to see what they will experience, what it looks like and what they can do when they visit you. Photographs are extremely important in showing off your property – show your grounds, the area, the breakfast room, the room choices you offer. Content sells!

NightsBridge can help

NightsBridge is now working with Wetu to upgrade the content we have for your establishment.


We will allow you to add up to 6 more property photographs, and also photographs per each of your room types. You can also tick off all the facilities you offer on or around your establishment.

We will then use this improved content in a lot of innovative ways – starting off with a new corporate link and also giving you the option of a mobile site for your property.

Update your content now

Simply log in to your Owner’s Login (top right on the NightsBridge website).

Under Web Info, click on the blue link next to the house.