Travellers prefer feeling at home
Interesting PWC statistics published recently provide great news for the bulk of our clients who offer a more personalized overnight experience. A lot more guests seem to want to feel at home when away!
Over the next 3 years the number of guest houses in South Africa will grow by around 4.2% to an estimated 11 200 rooms in 2016.
~ Price Waterhouse Coopers South African Hospitality Outlook
What can hotels offer that guest houses usually don’t?
Hotels are classified as ‘formal service accommodation’ by the Tourism Grading Council. This means guests will most probably have 24-hour assistance with any problem they might have, early or late check-in/outs or food available when they order it at any time.
Security might be important to these guests with key cards and security guards making them feel more at ease (this could especially be important to females travelling on their own).
Why travellers might still prefer guest houses
It seems travellers are starting to appreciate a homely experience where their surroundings are similar to those where they normally live. They like having snacks and drinks in the fridge, full DSTV and free WiFi, just like they would have when they are not travelling.
Guest Houses provide a more comfortable experience from the get-go. You are likely to deal with the owner himself, who would most often do the welcoming and act as concierge – advising you on dinner or activity options.
So go ahead – cook a home-cooked meal for your guests and make your establishment as homely as possible to take advantage of changing travelling preferences! Your guests will surely return for more!