Industry insights from Knysna Country House
Erik Ekkelkamp and Ypie Kingma from Knysna Country House have been very successful in generating direct online bookings using NightsBridge. We asked Erik and Ypie to share their tips about how they use NightsBridge as a marketing, sales and business management tool. This is what they had to say:
How long have you been using NightsBridge?
We have been using the NightsBridge front desk booking system, online distribution tools as well as the booking link on our website since December 2010. NightsBridge was already installed when we took over our property. Ypie had used NightsBridge at another B&B for four years already.
What have you found to be the best position for the online booking feature on your website?
We have a “Book Online” link on every page of our website. This is located prominently on the right under the main image. We think that it is important that this link is on every page to increase direct online bookings.
Approximately how many channels do you link to via the NightsBridge links manager?
We link to about 30 different channels.
Which of these deliver the best business for you?
Booking.com delivers the most business for us.
What percentage of your marketing activities is online?
We focus mostly on online marketing. We spend 90% of our marketing time on digital activities.
Do you think TripAdvisor reviews influence bookings for your business?
Yes, definitely. We promote our TripAdvisor status on every page of our website. We are currently ranked #4 of 28 hotels in Knysna. We are proud to be the most affordable hotel compared to the others listed in the top 5 in our category on TripAdvisor. We are excited about the latest partnership between NightsBridge and TripAdvisor to encourage guest reviews and integrate TripAdvisor content on our booking form.
What is the best feature of NightsBridge for your business?
The best feature is definitely the links manager. We also really like the automated forms (confirmation and registration) and invoices.
Thanks for sharing your thoughts Erik and Ypie! We hope Knysna Country House will continue to grow from strength to strength.
If you’re a NightsBridge client or accommodation owner, we’d like to hear your thoughts and tips on how NightsBridge has worked for your accommodation business. Please post your comments below or add them to our NightsBridge Facebook Page.