New TripAdvisor partnership set to benefit Africa’s accommodation sector
An innovative partnership between NightsBridge, Africa’s leading online distributor of rooms for B&Bs, guest houses, boutique hotels and lodges, and TripAdvisor®, the world’s largest travel site*, was announced in Cape Town today. The partnership will encourage guest reviews and integrate TripAdvisor content into the NightsBridge real-time accommodation booking and front-desk reservation system used by nearly 3,000 independent property owners in 13 countries.
Reviews are important for accommodation businesses. According to a commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor¹, 81%of travellers said reviews were important when deciding what hotel to stay at, and 49% (nearly half) of travellers won’t book a property unless it has reviews.
“Nightbridge’s implementation of the TripAdvisor Review Collection Solution demonstrates their commitment to helping travellers plan a great trip with the help of fresh traveller reviews and opinions,” said Maud Larpent, Senior Partnerships Manager at TripAdvisor. “Through this partnership, guests who make their booking via NightsBridge will receive a post-stay email encouraging them to write a review about their experience, which may then be displayed on the relevant property’s TripAdvisor listing. Partnerships of this kind empower hospitality professionals to collect more reviews and potential customers to make better informed decisions based on the insights and comments of TripAdvisor’s international community of travellers.”
TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors* and TripAdvisor has more than 75 million reviews and opinions.
Neil Emerick, co-owner and technical force behind NightsBridge, commented “TripAdvisor is a very positive tool for the travel industry and the ability for NightsBridge to now display TripAdvisor reviews on our guest houses’ booking forms becomes an important element to the conversion process. Automating the guest review emails that go out to clients is just another administrative headache that our customers won’t have to worry about.”
Neil and his wife Theresa have been developing NightsBridge and supporting customers from their offices in Cape Town since 2005. The company launched ActivityBridge, a real-time booking and management solution for activities, events and fixed-departure tours in May 2012. “We believe that accommodation and activities must work together as no one books a holiday just to sleep,” says Theresa, who is the company’s Managing Director.
The CEO of Cape Town Tourism, Mariette du Toit-Helmbold, commented from Africa’s largest online travel and tourism event, the E-Tourism Africa Summit, currently taking place at the Cape Town Convention Bureau, “Online reviews have become an essential part of the leisure traveler customer journey. We are very pleased that NightsBridge customers will have the option to incorporate TripAdvisor reviews into their online booking form and follow-up emails to guests. We support the continued innovation by this creative and capable Cape Town-based company and Cape Town Tourism partner.”
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012
**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, July 2012
¹ Source: Commissioned survey of more than 2,100 travelers conducted by Forrester Consulting on behalf of TripAdvisor, December 2010
©2012 TripAdvisor, Inc. All rights reserved. SOURCE TripAdvisor