Indaba 2012: old friends and new partners
We’re just back from Indaba 2012, one of Africa’s largest tourism marketing events held every year inthe Albert Luthuli Convention Centre in Durban. What a show!
Our stand seems to get busier every year and this was no exception.
As always, we were delighted to see many of our existing clients and partners — who have become friends over the years.
There were more than 1800 exhibiting companies taking part in Indaba this year, including 700 accommodation businesses. We were very proud to note that almost one third of the accommodation establishments use NightsBridge to manage and distribute their rooms.
Understanding our clients’ needs is important. The Indaba experience always provides great feedback on features that work and the ones our clients would like to see. We believe the key to our success is always working in close consultation with B&Bs, guest houses, boutique hotels and lodge owners as well as focusing on customer service. We hope you agree!
One of the “new development” news items we could share at Indaba, is that our integration with Tourplan is now live.
Companies like Springbok Atlas, Tourvest, AAA Travel and Global Travel Alliance are keen to link the NightsBridge properties they have already contracted, to their internal Tourplan systems.
This will enable them to book those properties in realtime, saving a lot of time and effort for consultants and travel agents.
The global focus on online bookings was reinforced at the event and several visitors commented on the need to have realtime booking and distribution.
This supports data released at other tourism events such as ITB Berlin in March 2012. The ITB World Travel Trends Report 2011/2012 reported that online bookings account for nearly half of all bookings and that most (70%) of these are for leisure travel. Online transactions are predicted to grow again in 2012 by 5.2%, according to research reported in the Skyscanner Travel Trends Report for 2012.