Impulsive Bookings via Mobile
In an article published on the Southern African Tourism Update, they discussed how travellers with mobile phones booked in a different way to those who booked through PCs and laptops.
Priceline.com did a study based on a sampling of mobile bookings made earlier this year after the Priceline app added the ability to book round-trip and one-way domestic and international airline tickets.
“Mobile-equipped consumers are what we call ‘untethered’ travellers,” said priceline.com’s Brian Ek. “They like to create their travel experiences on the fly, rather than stick to itineraries planned far in advance. Hotels are typically chosen closer to check-in day (even on the same day), and many bookings are made while on the road or after arrival in town.”
Mobile bookings could be a great way of filling up those last minute empty beds… Make sure you have a mobile friendly website and that the traveller can also book through it easily.
NightsBridge offers both of these solutions to you! Please read our article on the importance of mobile websites and get yours today!