Using Google Analytics to track bookings and website performance
If you’re spending money and time to attract potential guests to your website, then you should track whether you are getting a return on your investment. As an example: do you know how many visitors your site receives every day? Do you know which pages get viewed and which ones your potential guests spend the most time on? Insights like these will give you a good idea of what you might do better.
How do I track my site’s performance?
It’s easy with a tool like Google Analytics. It’s free to sign up. Once you have an account, you’ll get a script to put in your website, which will then track where your website traffic comes from and what guests do once they’re on your site.
You can also track performance on your booking engine:
We’re able to put this script on your NightsBridge booking form so you can better track the path clients followed before they clicked to view availability or book online. Just send us your Universal Analytics tracking code which you’ll get once you’ve signed up on Google Analytics.