Improve your website


How to take great photographs

How to take great photographs

So you’ve realised it’s time to improve your photos. You know that bad photography costs you. You want to show your establishment off in its best light. But how do you brief the photographer – whether that’s a professional photographer or you’re taking pics on your smartphone? Take a look....

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Spring-clean your website

Spring-clean your website

While bookings from your online travel agents might be the mainstay for your business, nothing beats a commission-free direct booking from your own site. At your B&B, we know you weed the garden and maintain the building to make the best impression to guests. Do the same for your website...

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Direct bookings from your website

Direct bookings from your website

Following our previous blog, we are looking into ways to turn these lookers into bookers. OTAs (online travel agencies) allow for a quick and easy way to book accommodation online. They offer you international exposure and 20% of their visitors also look at your direct website before making a reservation....

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Photography tips for B&B and Guest House owners

Photography tips for B&B and Guest House owners

In a repost of a Springnest blog article, we take a look at how you can show off your property best through taking the right photographs. Having good quality photographs of your establishment is a key ingredient for online marketing success. Your photographs can mean the difference between winning loyal...

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Building online relationships with your guests

Building online relationships with your guests

– A Guest Blog by Springnest – The internet has revolutionised the relationship between accommodation businesses and their clients. Gone are the days when pamphlets, snail mail and billboards were the only way travel businesses could reach their clients. With digital tools at your disposal, it is much easier to...

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Encouraging direct bookings

Encouraging direct bookings

Direct bookings save you 3rd party commission and adds directly to your profit – something all of us can do with! Encouraging new or returning guests to rather take the direct route should be high on your priority list. Let’s discuss a few tips in this regard. For a steady...

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More tips on great content for your accommodation business

More tips on great content for your accommodation business

As we discussed in Why your accommodation business needs rich content, rich content is very important in all your online marketing efforts. With printed content you work on it once and leave it at that. Online content is more like a living, breathing sales person for your property. It is...

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Why your accommodation business needs rich content

Why your accommodation business needs rich content

“Content is not just king, it is the emperor of all things electronic” ~ Rupert Murdoch, 2010 It is becoming more and more important to have rich content (photographs, videos and text) available to a potential guest surfing the net. The online world is changing so fast that one of...

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5 ways to get your website to work for you

5 ways to get your website to work for you

Your establishment website probably cost you a lot of money to put in place, and in return it should provide a return on this investment by earning income!  We share 5 tips on making your site work harder. 1. Don’t over-SEO Take a careful look at the first impression your...

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