Improve your website


More bookings from your own website

More bookings from your own website

Following our previous blog, we are looking into ways to turn these lookers into bookers. OTAs (online travel agencies) allow for a quick and easy way to book accommodation online. They offer you international exposure and 20% of their visitors also look at your direct website before making a reservation. Mobile-friendly website. Do the test. Go on! Have a look at your own website from...

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Spring-clean your Website

Spring-clean your Website

While bookings from your online travel agents might be the mainstay for your business, nothing beats a commission-free direct booking from your own site. At your B&B, we know you weed the garden and maintain the building to make the best impression to guests. Do the same for your website to increase direct bookings! Update your photos if they’re looking a bit old and tired...

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Proof that you can lose out due to bad photography.

Proof that you can lose out due to bad photography.

Our most important marketing tip? Get good, professional photographs for your website and listings.  Photos are even more important than reviews when it comes to a guest’s decision whether to book or not. The results of a recent survey done by Eviivo, proved that 82% of British guests are put off by bad photos. Furthermore, 1 in 3 believe a bad photo means they can...

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Aim and shoot: Photography tips for B&B and Guest House owners

Aim and shoot: Photography tips for B&B and Guest House owners

In a repost of a Springnest blog article, we take a look at how you can show off your property best through taking the right photographs. Having good quality photographs of your establishment is a key ingredient for online marketing success. Your photographs can mean the difference between winning loyal customers or losing bookings. While it’s recommended to invest in a professional portfolio of photographs,...

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More Tips on Great Content

More Tips on Great Content

As we discussed in our previous blog post, rich content is very important in all your online marketing efforts. With printed content you work on it once and leave it at that. Online content is more like a living, breathing sales person for your property. It is your job to make sure your ‘sales person’ is updated, polished and creates a great impression. Let’s discuss...

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Why You Need Rich Content

Why You Need Rich Content

“Content is not just king, it is the emperor of all things electronic” ~ Rupert Murdoch, 2010 It is becoming more and more important to have rich content (photographs, videos and text) available to a potential guest surfing the net. The online world is changing so fast that one of these days a guest will choose between you and your competitor only based on what...

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5 Ways to get Your Website To Work for You

5 Ways to get Your Website To Work for You

Your establishment website probably cost you a lot of money to put in place, and in return it should provide a return on this investment by earning income!  We share 5 tips on making your site work harder. 1. Don’t over-SEO Take a careful look at the first impression your site creates. Who is the site aimed at? Is it overpopulated with search terms for...

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