E-Marketing


What you need to know to use Instagram effectively

What you need to know to use Instagram effectively

Instagram has been around for a good few years, quickly picking up traction thanks to almost everybody’s passion with mobile photography. But if you’ve been turning a blind eye to it – or posting haphazardly – it’s time to change that. Here’s what it’s all about, and why it can...

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5 ways to keep your Booking.com listing fresh

5 ways to keep your Booking.com listing fresh

Ready to tackle the next OTA (Online Travel Agency) in our quest to make the most of your listings? This week we take a look at a few recommendations for Booking.com. 1. Keep your photos fresh It’s important to keep your gallery of photos looking professional – and fresh. This...

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6 tips to improve your Expedia listing

6 tips to improve your Expedia listing

Expedia is a really important channel for many accommodation owners, because of its reach. This one channel link can create additional listings across their entire network (including Hotels.com, Hotwire, Orbitz, Trivago, Travelocity, and the Expedia Affiliate Network). So how can you make the most of your Expedia profile? Here are...

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How to prepare for peak season

How to prepare for peak season

It’s officially Spring, which means that peak season is just around the corner. 44% of travellers plan trips 3 to 6 months ahead, so they’re booking their Christmas holidays now. Are you ready? We asked our friends at Booking.com for some hints and tips to maximise bookings in our favourite...

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The value of guest reviews

The value of guest reviews

Whose opinion do you trust most? Your friends and family, of course. And if you can’t ask a friend, you want to hear from somebody with first-hand experience. Online reviews are the new “word-of-mouth”.  That’s why TripAdvisor is so popular. Here’s how to make the most of this inside knowledge....

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How bad photography costs you

How bad photography costs you

Our most important marketing tip? Get good, professional photographs for your website and listings.  Photos are even more important than reviews when it comes to a guest’s decision whether to book or not. The results of a recent survey done by Eviivo are fascinating and show how essential photography is....

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What is a mobile site anyway?

What is a mobile site anyway?

Your website is set up, looking great and is fully functional with a booking link to encourage online bookings. Well done! The hard work is over now, right? Mmmm not quite… What does my website look like on a mobile phone? Have you tried to access your stunning site from...

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The A-Z of marketing your property

The A-Z of marketing your property

Here is a helpful A-Z guide to help you market your establishment. All things to all people – know your market segment The expression that you can not be all things to all people is never truer than with an accommodation establishment. Guest houses and B&Bs are selected over hotels...

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