E-Marketing


TripAdvisor Reviews directly on your Booking Engine

TripAdvisor Reviews directly on your Booking Engine

NightsBridge now brings you a way to show off your TripAdvisor Reviews directly on your NightsBridge booking form. Through our special partnership with TripAdvisor, NightsBridge is able to show your reviews in a tab on your booking engine, without the site visitor needing to click out to TripAdvisor. This means you will not lose any direct business from your booking form, while being able to...

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Aim and shoot: Photography tips for B&B and Guest House owners

Aim and shoot: Photography tips for B&B and Guest House owners

In a repost of a Springnest blog article, we take a look at how you can show off your property best through taking the right photographs. Having good quality photographs of your establishment is a key ingredient for online marketing success. Your photographs can mean the difference between winning loyal customers or losing bookings. While it’s recommended to invest in a professional portfolio of photographs,...

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Using Google Analytics to track bookings and website performance

Using Google Analytics to track bookings and website performance

If you’re spending money and time to attract potential guests to your website, then you should track whether you are getting a return on your investment.  As an example: do you know how many visitors your site receives every day? Do you know which pages get viewed and which ones your potential guests spend the most time on? Insights like these will give you a...

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What is a Mobile Site Anyway?

What is a Mobile Site Anyway?

Your website is set up, looking great and is fully functional with a booking link to encourage online bookings. Well done! The hard work is over now, right? Mmmm not quite… What Does My Website Look Like on a Mobile Phone? Have you tried to access your stunning site from a mobile phone’s browser? Yes, it will definitely show up. But chances are it will:...

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More Tips on Great Content

More Tips on Great Content

As we discussed in our previous blog post, rich content is very important in all your online marketing efforts. With printed content you work on it once and leave it at that. Online content is more like a living, breathing sales person for your property. It is your job to make sure your ‘sales person’ is updated, polished and creates a great impression. Let’s discuss...

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Why You Need Rich Content

Why You Need Rich Content

“Content is not just king, it is the emperor of all things electronic” ~ Rupert Murdoch, 2010 It is becoming more and more important to have rich content (photographs, videos and text) available to a potential guest surfing the net. The online world is changing so fast that one of these days a guest will choose between you and your competitor only based on what...

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Post images of views in your area, or the events and activities in your area. Who doesn’t love a cute meerkat?

Facebook and Twitter Time Saving Tips

Engaging with potential and past guests on various social media networks can take time — which we know is in short supply. At NightsBridge we like to save you time and effort, so here are some tips to make it quicker and easier to manage Facebook and Twitter. Tip: Post lots of lovely images People love photos. Images are by far the most popular content...

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E-Tourism Frontiers Summit TakeAways

E-Tourism Frontiers Summit TakeAways

NightsBridge attended the annual E-Tourism Fontiers Summit at the CTICC in Cape Town on the 13th & 14th of September and were once again reminded about the power of online channels in the future of the travel industry.  Below are some of the key points we took from the Summit. Let’s start with a definition of E-Tourism: COMMUNICATE the right CONTENT across a variety of...

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The Google Maps image (and functionality) remains in the right column as the user scrolls down

Google Maps: optimise your accommodation listing

It is extremely important to have a correct and complete listing of your accommodation on Google Maps as Google search results give priority to listings that are 100% complete. The Google map (and associated listings) are very prominent in Google’s search results and many potential customers use this as a tool to search for accommodation. The Google Maps image (and functionality) remains in the right...

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Facebook Page vs Facebook Profile

Facebook Page vs Facebook Profile

What’s the difference between a Page and a Profile? Here’s an example: Evert van Eeden (person = profile) manages the Baluleni Safari Lodge Page (business = page). He mentions the business on both timelines and newsfeeds, but when he acts on Facebook as Baluleni (rather than Evert) the name “Baluleni Safari Lodge” appears in the comment, post or “Like”, which means the business name gets...

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