E-Marketing


The value of guest reviews

The value of guest reviews

Whose opinion do you trust most? Your friends and family, of course. And if you can’t ask a friend, you want to hear from somebody with first-hand experience. Online reviews are the new “word-of-mouth”.  That’s why TripAdvisor is so popular. If you’ve enjoyed a busy season, it’s important to make time to encourage and manage reviews from your guests. Make this a priority during the...

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Using Google Analytics to track bookings and website performance

Using Google Analytics to track bookings and website performance

If you’re spending money and time to attract potential guests to your website, then you should track whether you are getting a return on your investment.  As an example: do you know how many visitors your site receives every day? Do you know which pages get viewed and which ones your potential guests spend the most time on? Insights like these will give you a...

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What is a mobile site anyway?

What is a mobile site anyway?

Your website is set up, looking great and is fully functional with a booking link to encourage online bookings. Well done! The hard work is over now, right? Mmmm not quite… What does my website look like on a mobile phone? Have you tried to access your stunning site from a mobile phone’s browser? Yes, it will definitely show up. But chances are it will:...

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The A-Z of marketing your property

The A-Z of marketing your property

Here is a helpful A-Z guide to help you market your establishment. All things to all people – know your market segment The expression that you can not be all things to all people is never truer than with an accommodation establishment. Guest houses and B&Bs are selected over hotels for their “personalities”. A businessman may seek the home touch whilst on his travels, but...

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Facebook and Twitter time saving tips

Facebook and Twitter time saving tips

Engaging with potential and past guests on various social media networks can take time — which we know is in short supply. At NightsBridge we like to save you time and effort, so here are some tips to make it quicker and easier to manage Facebook and Twitter. Tip: Post lots of lovely images People love photos. Images are by far the most popular content...

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Lessons learnt at the E-Tourism Frontiers Summit

Lessons learnt at the E-Tourism Frontiers Summit

NightsBridge attended the annual E-Tourism Frontiers Summit at the CTICC in Cape Town on the 13th and 14th of September and were once again reminded about the power of online channels in the future of the travel industry.  Below are some of the key points we took from the Summit. Let’s start with a definition of E-Tourism: COMMUNICATE the right CONTENT across a variety of...

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Google Maps: optimise your accommodation listing

Google Maps: optimise your accommodation listing

It is extremely important to have a correct and complete listing of your accommodation on Google Maps as Google search results give priority to listings that are 100% complete. The Google map (and associated listings) are very prominent in Google’s search results and many potential customers use this as a tool to search for accommodation. The Google Maps image (and functionality) remains in the right...

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Facebook page vs Facebook profile

Facebook page vs Facebook profile

What’s the difference between a page and a profile? Here’s an example: Evert van Eeden (person = profile) manages the Baluleni Safari Lodge Page (business = page). He mentions the business on both timelines and newsfeeds, but when he acts on Facebook as Baluleni (rather than Evert) the name “Baluleni Safari Lodge” appears in the comment, post or “Like”, which means the business name gets...

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How to get bookings from your area

How to get bookings from your area

Sometimes the potential for bookings from your local area can be overlooked. We have put together five tips to help you develop relationships and look for opportunities in your own backyard. The ability to view available accommodation in the area can be a valuable source of bookings, if you just make people aware of the realtime option. 1. Partner with local attractions and restaurants No...

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