Improve visibility and bookings from partner sites
in Grow your business

Improve visibility and bookings from partner sites

You have set up your property with to the various sites available via NightsBridge and added the booking button to your website. Now what? How can you get more bookings? Remember that your business is competing with hundreds of other properties that may have more convenient locations, competitive prices and larger marketing budgets. If the bookings don’t just come streaming in, you may have some...

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admin

02 May 2012
Those shoes are made for walking…
in Learning from each other

Walking in Your Shoes: Learning from our Clients

We recently started a program to get our friendly support consultants and techies out from behind their desks and telephones — and into a guest house or B&B for a day. We’re trying to get a “behind-the-scenes” look at the day-to-day running of an establishment (for those of us who’ve never worked in a guest house or hotel before). The brief is to really get...

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admin

25 Apr 2012
Is your guest house a hobby or a business?
in Industry insights

Is your guest house a hobby or a business?

Many guest house and B&B owners feel that finance is beyond them and rely on an accountant to assist. Once you know some of the basics, it’s a lot easier to keep an eye on the health of your business. We asked an experienced accountant, previous guest house owner and NightsBridge user to put together some useful information and tips to help you take control...

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admin

18 Apr 2012
Tips to improve your website and help increase bookings
in Grow your business

Tips to improve your website and help increase bookings

Even if you’re on lots of online travel agent sites and specialised accommodation sites, your own web site is the most important marketing tool you have. Obviously, a direct booking from your own site — where you don’t pay any commission to a third party — is first prize for your marketing efforts. With the help of some experienced colleagues in the industry, here are...

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admin

11 Apr 2012
Learning from the other side of the travel equation
in Tools, tips and features

Learning from the other side of the travel equation

Many business consultants advise “putting yourself in your customer’s shoes”, to test your product or customer service levels. The tourism industry is the one place where this is quite easy to do, since we all go away on holiday now and then (or try to!). On planning a ski trip to Argentina last year, I was interested to find myself on the other side of...

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admin

20 Oct 2011
Grow your Business with TripAdvisor
in Grow your business

Grow your Business with TripAdvisor

Exclusive Discount: We’re excited to announce an exclusive 25% discount for NightsBridge clients on a TripAdvisor Business Listing. The promo code to qualify for the discount on a new Business Listing is available from now till the end of December 2011. If you already have a Business Listing and want to renew it during this period, the discount also applies. What is a Business Listing?...

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admin

19 Oct 2011
Facebook: the NightsBridge BookNow Button
in E-Marketing

Facebook: the NightsBridge BookNow Button

Yes, it’s true! NightsBridge has created a great app for Facebook that allows you to take online bookings directly from your Facebook page. You can add the BookNow Button to your Facebook page by following the simple instructions from our page. Click here to Add a BookNow Button: It’s important to understand the difference between pages and profiles on Facebook – and to know that...

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admin

22 Aug 2011
The Billboard Effect – How Online Travel Agents Help Your Visibility Online
in E-Marketing

The Billboard Effect – How Online Travel Agents Help Your Visibility Online

Online Travel Agencies (OTAs) – Booking.com, Expedia, Lastminute.com, Venere, Rates to Go, and so on – offer free advertising, and it’s good to list with many of them. It’s known as the Billboard Effect, and it brings bookings, and drives traffic to your website. But it’s a pain to update these sites manually. If you’re a nightsbridge user, though, the problem is easily solved: the...

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admin

22 Aug 2011
Managing Comments on Tripadvisor
in Grow your business

Managing Comments on Tripadvisor

By Martin Hatchuel – www.thistourismweek.co.za One of the most consistent queries one receives as a marketing consultant is: ‘How do I manage negative comments on TripAdvisor?’ The simple truth is that in the digital world, you’re going to get lambasted by someone, somewhere, at some time. In the old days, that was OK – the lambaster was kind of confined to his or her circle...

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admin

22 Aug 2011
Join our Social Media Journey
in E-Marketing

Join our Social Media Journey

We’re guilty as charged… We’ve attended the E-Tourism Frontiers seminars, we’ve read the articles and we’ve registered the Facebook and Twitter accounts. But have we really embraced this thing called Social Media? Not yet. It takes time, you see. And that is something we all have in short supply. As a guest house or B&B owner, we know you’re under the same pressure. Like us, you’ve...

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admin

25 Apr 2011
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