Industry Insights: NightsBridge saves me time
in Industry insights

Industry Insights: NightsBridge saves me time

“The key to ensuring a return visit is to spend as much face-time with your guests as possible.” This is one of the tips Andrew Empey of Hout Bay View had to share when Peter Graham-Parker from the NightsBridge offices paid them a visit. NightsBridge is used in conjunction with...

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08 Aug 2012
Industry insights: under-sell and over-deliver
in Industry insights

Industry insights: under-sell and over-deliver

“Undersell expectations and over-deliver on service.” This is the message that NightsBridge consultant John-Ross took away from his recent visit to Sir David Guest House in Bloubergstrand. Even though the guesthouse has a 4-star TGCSA grading, they deliver 5-star service. When asked why they don’t go for 5-star grading, the...

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25 Jul 2012
How to get bookings from your area
in E-Marketing

How to get bookings from your area

Sometimes the potential for bookings from your local area can be overlooked. We have put together five tips to help you develop relationships and look for opportunities in your own backyard. The ability to view available accommodation in the area can be a valuable source of bookings, if you just...

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18 Jul 2012
Industry insights: the value of online marketing
in Industry insights

Industry insights: the value of online marketing

During April we kicked off our ‘Walking in Your Shoes’ initiative, with the aim to get our support and technical personnel to experience the industry firsthand at some of our valued client establishments. In this second installment of the series (read about Feroza’s day), we will find out what Tanya...

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11 Jul 2012
Accommodation room pricing: art and science?
in Industry insights

Accommodation room pricing: art and science?

Here’s the secret: Better pricing is not always about offering the lowest price. The focus should be on value – what sets you apart from your competitors in terms of location, service, style, brand or quality? A potential customer is not looking for the best price, but rather the best...

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27 Jun 2012
PR for emergencies: are you prepared?
in Industry insights

PR for emergencies: are you prepared?

On two recent client visits, both properties had incidents where a guest had either been hurt, or got very ill during their stay, and had to be rushed to hospital. This reminded us of an article recently published by Martin Hatchuel, on preparing for dealing with emergencies. It also highlights...

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20 Jun 2012
Scam Alert! Online credit card payment disputes and scams
in Industry insights

Scam Alert! Online credit card payment disputes and scams

Thanks to online credit card gateways, it has never been easier for guests to be able to book and pay for accommodation online, from anywhere.  The increasing number of transactions being processed via our PayBridge credit card gateway is testament to this fact. However, as most of you are probably aware,...

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13 Jun 2012
Getting your guests to return again and again
in Industry insights

Getting your guests to return again and again

Our home-away-from-home for Indaba in Durban is always 10 Woodlands Road B&B in Glenwood. This year I really paid attention to all the small details that ensure that we keep coming back again and again. The Welcome It starts before you get there with a quick reply to your realtime, online...

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06 Jun 2012
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