Accommodation room pricing: art and science?
in Industry insights

Accommodation room pricing: art and science?

Here’s the secret: Better pricing is not always about offering the lowest price. The focus should be on value – what sets you apart from your competitors in terms of location, service, style, brand or quality? A potential customer is not looking for the best price, but rather the best...

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27 Jun 2012
PR for emergencies: are you prepared?
in Industry insights

PR for emergencies: are you prepared?

On two recent client visits, both properties had incidents where a guest had either been hurt, or got very ill during their stay, and had to be rushed to hospital. This reminded us of an article recently published by Martin Hatchuel, on preparing for dealing with emergencies. It also highlights...

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20 Jun 2012
Scam Alert! Online credit card payment disputes and scams
in Industry insights

Scam Alert! Online credit card payment disputes and scams

Thanks to online credit card gateways, it has never been easier for guests to be able to book and pay for accommodation online, from anywhere.  The increasing number of transactions being processed via our PayBridge credit card gateway is testament to this fact. However, as most of you are probably aware,...

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13 Jun 2012
Getting your guests to return again and again
in Industry insights

Getting your guests to return again and again

Our home-away-from-home for Indaba in Durban is always 10 Woodlands Road B&B in Glenwood. This year I really paid attention to all the small details that ensure that we keep coming back again and again. The Welcome It starts before you get there with a quick reply to your realtime, online...

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06 Jun 2012
Facebook Places: a step-by-step guide
in E-Marketing

Facebook Places: a step-by-step guide

In our previous post we highlighted some advantages of using Facebook Places as part of your marketing efforts. Now we will guide you through finding/creating your Place, and merging it with your existing Page if you have already set one up. Checking If Your Place Already Exists Your Place may...

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06 Jun 2012
Facebook Places: check out the check-in
in E-Marketing

Facebook Places: check out the check-in

You may have noticed the fact that your Facebook friends have ‘checked-in’ appearing on your timeline. This is thanks to Facebook Places – a concept that allows businesses to have a virtual online location where people tag themselves, and let friends know where they are at a certain point in time....

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30 May 2012
Introducing ActivityBridge
in Tools, tips and features

Introducing ActivityBridge

  ActivityBridge launch We did it! There’s another Bridge on the Block: ActivityBridge.com. At last week’s Indaba in Durban, we launched our latest product: ActivityBridge. Two years in the making, it provides online distribution, booking and payment services for activities, events and fixed-departure tours. Many people asked us if they...

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23 May 2012
Indaba 2012: old friends and new partners
in Industry insights

Indaba 2012: old friends and new partners

We’re just back from Indaba 2012, one of Africa’s largest tourism marketing events held every year inthe Albert Luthuli Convention Centre in Durban. What a show! Our stand seems to get busier every year and this was no exception. As always, we were delighted to see many of our existing clients...

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16 May 2012
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