Facebook Places: a step-by-step guide
in E-Marketing

Facebook Places: a step-by-step guide

In our previous post we highlighted some advantages of using Facebook Places as part of your marketing efforts. Now we will guide you through finding/creating your Place, and merging it with your existing Page if you have already set one up. Checking If Your Place Already Exists Your Place may already have been created by a Facebook user during a previous visit. To find out...

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06 Jun 2012
Facebook Places: check out the check-in
in E-Marketing

Facebook Places: check out the check-in

You may have noticed the fact that your Facebook friends have ‘checked-in’ appearing on your timeline. This is thanks to Facebook Places – a concept that allows businesses to have a virtual online location where people tag themselves, and let friends know where they are at a certain point in time. All this can be cleverly used in your marketing efforts, and we’ll tell you how…...

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30 May 2012
Introducing ActivityBridge
in Tools, tips and features

Introducing ActivityBridge

  ActivityBridge launch We did it! There’s another Bridge on the Block: ActivityBridge.com. At last week’s Indaba in Durban, we launched our latest product: ActivityBridge. Two years in the making, it provides online distribution, booking and payment services for activities, events and fixed-departure tours. Many people asked us if they could use the NightsBridge software for activities, since there is such a need for realtime...

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23 May 2012
Indaba 2012: old friends and new partners
in Industry insights

Indaba 2012: old friends and new partners

We’re just back from Indaba 2012, one of Africa’s largest tourism marketing events held every year inthe Albert Luthuli Convention Centre in Durban. What a show! Our stand seems to get busier every year and this was no exception. As always, we were delighted to see many of our existing clients and partners — who have become friends over the years. There were more than 1800...

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admin

16 May 2012
Facebook and your accommodation business
in E-Marketing

Facebook and your accommodation business

Does it really make a difference if you have a Facebook page or not? Forrester released a study called “The Facebook Factor” in April 2012. This study focused on the question “How much more likely are Facebook fans to purchase, consider, and recommend brands, compared with non-fans?”. Although the research did not include accommodation businesses, the results are still significant for us as they show,...

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admin

09 May 2012
Improve visibility and bookings from partner sites
in E-Marketing

Improve visibility and bookings from partner sites

You have set up your property with to the various sites available via NightsBridge and added the booking button to your website. Now what? How can you get more bookings? Remember that your business is competing with hundreds of other properties that may have more convenient locations, competitive prices and larger marketing budgets. If the bookings don’t just come streaming in, you may have some...

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admin

02 May 2012
Industry insights: learning from our clients
in Industry insights

Industry insights: learning from our clients

We recently started a program to get our friendly support consultants and techies out from behind their desks and telephones — and into a guest house or B&B for a day. We’re trying to get a “behind-the-scenes” look at the day-to-day running of an establishment (for those of us who’ve never worked in a guest house or hotel before). The brief is to really get...

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25 Apr 2012
Is your guest house a hobby or a business?
in Industry insights

Is your guest house a hobby or a business?

Many guest house and B&B owners feel that finance is beyond them and rely on an accountant to assist. Once you know some of the basics, it’s a lot easier to keep an eye on the health of your business. We asked an experienced accountant, previous guest house owner and NightsBridge user to put together some useful information and tips to help you take control...

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admin

18 Apr 2012
Tips to improve your website and help increase bookings
in Improve your website

Tips to improve your website and help increase bookings

Even if you’re on lots of online travel agent sites and specialised accommodation sites, your own web site is the most important marketing tool you have. Obviously, a direct booking from your own site — where you don’t pay any commission to a third party — is first prize for your marketing efforts. With the help of some experienced colleagues in the industry, here are...

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admin

11 Apr 2012
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