The Google Maps image (and functionality) remains in the right column as the user scrolls down
in E-Marketing

Google Maps: optimise your accommodation listing

It is extremely important to have a correct and complete listing of your accommodation on Google Maps as Google search results give priority to listings that are 100% complete. The Google map (and associated listings) are very prominent in Google’s search results and many potential customers use this as a tool to search for accommodation. The Google Maps image (and functionality) remains in the right...

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12 Sep 2012
International Exposure – Easier Than You Thought!
in Grow your business

International Exposure – Easier Than You Thought!

Managing an accommodation establishment is hard work. Between housekeeping, purchasing, financials and customer service you might battle to find time for marketing efforts at all, never mind getting your name into line of sight of the internet-browsing potential client. Of course, various channels are available through which you can do this, but updating and maintaining each of these simply becomes too much to deal with...

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06 Sep 2012
Tips: Increase Bookings via TripAdvisor Reviews
in Grow your business

Tips: Increase Bookings via TripAdvisor Reviews

Improving your Ranking Encouraging your guests to review your property will improve your Popularity Index (ranking) on Tripadvisor. The Popularity Index of a hotel is important because the closer it is to No. 1, the more likely it is that travelers will see the property when they search in the area. The three primary factors that have an impact on the popularity are: Quality of...

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29 Aug 2012
Facebook Page vs Facebook Profile
in E-Marketing

Facebook Page vs Facebook Profile

What’s the difference between a Page and a Profile? Here’s an example: Evert van Eeden (person = profile) manages the Baluleni Safari Lodge Page (business = page). He mentions the business on both timelines and newsfeeds, but when he acts on Facebook as Baluleni (rather than Evert) the name “Baluleni Safari Lodge” appears in the comment, post or “Like”, which means the business name gets...

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22 Aug 2012
Sally Kariuki from Khweza B&B uses the NightsBridge Book Now Button on Facebook
in Learning from each other

Facebook Tips from Khweza B&B, Nairobi, Kenya

Sally Kariuki, director of Khweza B&B and a NightsBridge client, has been very successful on Facebook in getting followers and generating bookings. We asked her to share her thoughts and tips about how she uses Facebook to market and sell her establishment. This is what Sally had to say: How long have you been using social media for your business and what made you start...

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15 Aug 2012
Don’t Get Hooked – Avoiding an E-mail Scam
in Safeguard your business

Don’t Get Hooked – Avoiding an E-mail Scam

E-mail scams find their way into hundreds of inboxes daily.  We even receive a few of them in ours!  Here’s what to look out for…. Scammers usually will not direct an e-mail to your establishment individually – look out for generic greetings like “Hello Dear”. They will insist on paying by credit card only. The quotations requested are for a longer period – thereby making...

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14 Aug 2012
Walking in Your Shoes: NightsBridge saves me time
in Learning from each other

Walking in Your Shoes: NightsBridge saves me time

“The key to ensuring a return visit is to spend as much face-time with your guests as possible.” This is one of the tips Andrew Empey of Hout Bay View had to share when Peter Graham-Parker from the NightsBridge offices paid them a visit. NightsBridge is used in conjunction with Hotelier at this establishment and Andrew had high praise for the support he receives when...

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08 Aug 2012
Walking In Your Shoes: Undersell & Over-Deliver
in Learning from each other

Walking In Your Shoes: Undersell & Over-Deliver

“Undersell expectations and over-deliver on service.” This is the message that NightsBridge consultant John-Ross took away from his recent visit to Sir David Guest House in Bloubergstrand. Even though the guesthouse has a 4-star TGCSA grading, they deliver 5-star service. When asked why they don’t go for 5-star grading, the answer was that the slightly lower grading ensures that the client expectations are always met...

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25 Jul 2012
Mining your Local Market: Bookings from your Area
in Grow your business

Mining your Local Market: Bookings from your Area

Sometimes the potential for bookings from your local area can be overlooked. We have put together five tips to help you develop relationships and look for opportunities in your own backyard. The ability to view available accommodation in the area can be a valuable source of bookings, if you just make people aware of the realtime option. 1. Partner with local attractions, & restaurants No...

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18 Jul 2012
We enjoyed a day with the team at The One 8 Hotel
in Learning from each other

Walking in Your Shoes: Value of Online Marketing

During April we kicked off our ‘Walking in Your Shoes’ initiative, with the aim to get our support and technical personnel to experience the industry firsthand at some of our valued client establishments. In this second installment of the series (read about Feroza’s day), we will find out what Tanya Normandeau discovered during her day at the The One 8 Hotel. “My first impressions of...

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11 Jul 2012
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