Industry insights from Knysna Country House
in Industry insights

Industry insights from Knysna Country House

Erik Ekkelkamp and Ypie Kingma from Knysna Country House have been very successful in generating direct online bookings using NightsBridge. We asked Erik and Ypie to share their tips about how they use NightsBridge as a marketing, sales and business management tool. This is what they had to say: How long have you been using NightsBridge? We have been using the NightsBridge front desk booking system,...

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26 Sep 2012
Lessons learnt at the E-Tourism Frontiers Summit
in E-Marketing

Lessons learnt at the E-Tourism Frontiers Summit

NightsBridge attended the annual E-Tourism Frontiers Summit at the CTICC in Cape Town on the 13th and 14th of September and were once again reminded about the power of online channels in the future of the travel industry.  Below are some of the key points we took from the Summit. Let’s start with a definition of E-Tourism: COMMUNICATE the right CONTENT across a variety of...

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19 Sep 2012
New TripAdvisor partnership set to benefit Africa’s accommodation sector
in Industry insights

New TripAdvisor partnership set to benefit Africa’s accommodation sector

An innovative partnership between NightsBridge, Africa’s leading online distributor of rooms for B&Bs, guest houses, boutique hotels and lodges, and TripAdvisor®, the world’s largest travel site*, was announced in Cape Town today. The partnership will encourage guest reviews and integrate TripAdvisor content into the NightsBridge real-time accommodation booking and front-desk reservation system used by nearly 3,000 independent property owners in 13 countries. Reviews are important...

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13 Sep 2012
Google Maps: optimise your accommodation listing
in E-Marketing

Google Maps: optimise your accommodation listing

It is extremely important to have a correct and complete listing of your accommodation on Google Maps as Google search results give priority to listings that are 100% complete. The Google map (and associated listings) are very prominent in Google’s search results and many potential customers use this as a tool to search for accommodation. The Google Maps image (and functionality) remains in the right...

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12 Sep 2012
International exposure is easier than you think
in Tools, tips and features

International exposure is easier than you think

Managing an accommodation establishment is hard work. Between housekeeping, purchasing, financials and customer service you might battle to find time for marketing efforts at all, never mind getting your name into line of sight of the internet-browsing potential client. Of course, various channels are available through which you can do this, but updating and maintaining each of these simply becomes too much to deal with...

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06 Sep 2012
How to increase bookings using TripAdvisor Reviews
in Tools, tips and features

How to increase bookings using TripAdvisor Reviews

Improving your ranking Encouraging your guests to review your property will improve your Popularity Index (ranking) on TripAdvisor. The Popularity Index of a hotel is important because the closer it is to No. 1, the more likely it is that travelers will see the property when they search in the area. The three primary factors that have an impact on the popularity are: Quality of...

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29 Aug 2012
Facebook page vs Facebook profile
in E-Marketing

Facebook page vs Facebook profile

What’s the difference between a page and a profile? Here’s an example: Evert van Eeden (person = profile) manages the Baluleni Safari Lodge Page (business = page). He mentions the business on both timelines and newsfeeds, but when he acts on Facebook as Baluleni (rather than Evert) the name “Baluleni Safari Lodge” appears in the comment, post or “Like”, which means the business name gets...

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22 Aug 2012
Facebook tips from Khweza B&B: Nairobi, Kenya
in Industry insights

Facebook tips from Khweza B&B: Nairobi, Kenya

Sally Kariuki, director of Khweza B&B and a NightsBridge client, has been very successful on Facebook in getting followers and generating bookings. We asked her to share her thoughts and tips about how she uses Facebook to market and sell her establishment. This is what Sally had to say: How long have you been using social media for your business and what made you start...

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15 Aug 2012
Scam Alert! Avoiding an email scam
in Industry insights

Scam Alert! Avoiding an email scam

Email scams find their way into hundreds of inboxes daily.  We even receive a few of them in ours!  Here’s what to look out for…. Scammers usually will not direct an e-mail to your establishment individually – look out for generic greetings like “Hello Dear”. They will insist on paying by credit card only. The quotations requested are for a longer period – thereby making...

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14 Aug 2012
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