5 Ways to get Your Website To Work for You
in Improve your website

5 Ways to get Your Website To Work for You

Your establishment website probably cost you a lot of money to put in place, and in return it should provide a return on this investment by earning income!  We share 5 tips on making your site work harder. 1. Don’t over-SEO Take a careful look at the first impression your site creates. Who is the site aimed at? Is it overpopulated with search terms for...

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10 Nov 2012
The A-Z of Marketing Your Property
in Grow your business

The A-Z of Marketing Your Property

Here is a helpful A-Z guide to help you market your establishment. All Things To All People – Know Your Market Segment The expression that you can not be all things to all people is never truer than with an accommodation establishment. Guest houses and B&Bs are selected over hotels for their “personalities”. A businessman may seek the home touch whilst on his travels, but...

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07 Nov 2012
Guest House and B&B accommodation must have insurance against natural disasters. Photo courtesy telegraph.co.uk
in Safeguard your business

It Could Happen To You: Review your Business Insurance

We asked Dave Jack to give us some advice on hospitality insurance especially with reference to the damage caused by natural disasters. Dave is a director of BnB Sure, a specialist hospitality insurance company that offers customised insurance for B&B and Guesthouse accommodation. This is what he had to say: All too often we hear “It’ll never happen to me” and when it does happen...

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31 Oct 2012
NightsBridge integration with Opera and ResRequest
in News

NightsBridge integration with Opera and ResRequest

NightsBridge is proud to announce full integration with 2 more Property Management Systems, namely Micros Opera and ResRequest. This enables even more establishments to distribute their availability through NightsBridge’s extensive network of local and international marketing channels. If you want to take realtime bookings online and update your websites or agents with live availability data, your inventory needs to be updated somewhere. The best place...

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25 Oct 2012
The Consumer Protection Act
in Safeguard your business

The Consumer Protection Act

The Consumer Protection Act came into force in South Africa in 2011. Basically this is an act that protects consumers and brings legislation in South Africa in line with the legislation that exists in many first world countries. It means that the consumer is entitled to get what he expects. So be aware of the expectations you raise if there is a possibility that you...

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17 Oct 2012
How Blogging can Increase your Website Bookings
in Grow your business

How Blogging can Increase your Website Bookings

“No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.” ~ Jay Baer, Convince and Convert Regular, relevant and useful content published on your website will ensure that visitors will want to share items from it, revisit it and be comfortable enough to book through it. If people spend more time on your site, they...

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10 Oct 2012
Post images of views in your area, or the events and activities in your area. Who doesn’t love a cute meerkat?
in E-Marketing

Facebook and Twitter Time Saving Tips

Engaging with potential and past guests on various social media networks can take time — which we know is in short supply. At NightsBridge we like to save you time and effort, so here are some tips to make it quicker and easier to manage Facebook and Twitter. Tip: Post lots of lovely images People love photos. Images are by far the most popular content...

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03 Oct 2012
The Knysna Country House website has a Book Online link to NightsBridge on every page of its website
in Learning from each other

NightsBridge Tips from Knysna Country House

Erik Ekkelkamp and Ypie Kingma from Knysna Country House have been very successful in generating direct online bookings using NightsBridge. We asked Erik and Ypie to share their tips about how they use NightsBridge as a marketing, sales and business management tool. This is what they had to say: How long have you been using NightsBridge? We have been using the NightsBridge front desk booking system,...

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26 Sep 2012
E-Tourism Frontiers Summit TakeAways
in E-Marketing

E-Tourism Frontiers Summit TakeAways

NightsBridge attended the annual E-Tourism Fontiers Summit at the CTICC in Cape Town on the 13th & 14th of September and were once again reminded about the power of online channels in the future of the travel industry.  Below are some of the key points we took from the Summit. Let’s start with a definition of E-Tourism: COMMUNICATE the right CONTENT across a variety of...

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19 Sep 2012
New TripAdvisor partnership set to benefit Africa’s accommodation sector
in News

New TripAdvisor partnership set to benefit Africa’s accommodation sector

An innovative partnership between NightsBridge, Africa’s leading online distributor of rooms for B&Bs, guest houses, boutique hotels and lodges, and TripAdvisor®, the world’s largest travel site*, was announced in Cape Town today. The partnership will encourage guest reviews and integrate TripAdvisor content into the NightsBridge real-time accommodation booking and front-desk reservation system used by nearly 3,000 independent property owners in 13 countries. Reviews are important...

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13 Sep 2012
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