A mobile site with mojo

Take out your cell phone and go to your website on it. Can you easily navigate and find the information you need to complete the action you want guests to take, whether that’s an online booking or find your location? If not, you’re missing a trick. Here’s why a mobile-friendly site is so important to your accommodation business.

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Almost 40% of hotel bookings are made on mobile

More than half of online traffic comes from mobile devices, and almost 40% of hotel bookings are now made on them. Last minute deals, overnight stays and same day bookings are driving up the mobile booking numbers even more. Don’t miss out on direct bookings because potential guests lose their patience when they struggle to find what they need quickly and easily.

Simplicity and speed is key to mobile users

Consider why and when travellers use their mobile devices. If a guest heads to your website on a mobile device, they most likely want to do one of three things:

  • Call you for directions or information
  • Find you (by using a map)
  • Book a room

Make it easy for your guests with a responsive and adaptive website, like a Springnest site that displays those three functions prominently on the homepage screen on mobile. In other words, these adaptive sites will change the home page on a smartphone to offer the basic functions that guests need immediately to find you, book or call you.

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A mobile-friendly site gets more bookings

If your mobile site offers clear navigation, fast loading time and touchscreen-friendly elements, like a BOOK NOW button, your guests will have a good user experience. Websites with a good user experience on any device keep your potential guests on your site, encourage looking-to-booking conversion and perform better in search results on Google, making your property more visible.

Click here for more really useful tips to improve your website.

Photo by Josh Felise on Unsplash

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